Privacy - Policy

We share your information as follows:

Service Providers

We engage third party companies and individuals to perform services on our behalf (e.g., software maintenance services, advertising serving technologies, e-mail service providers, delivery services, database management, web analytics, payment processing and other services). These third parties have access to your information so that they may perform these tasks on our behalf and they are prohibited by us from using or disclosing your information for any purpose other than to provide this assistance, except to the extent required by law. We may permit our service providers to use aggregate information which does not identify you or de-identified data for other purposes.

Affiliates

We share your information with our affiliates for internal business purposes, including for customer support, marketing, and technical operations.

Third Parties

We may share your information with third parties in connection with tailoring advertisements, measuring and improving our service offerings and advertising effectiveness, and enabling other enhancements.

Compliance with Laws, Legal Process and Authorities

We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We must disclose your information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may disclose information to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of us or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable. We may also disclose information to protect the rights, property, life, health, security and safety of us, the Service or any third party.

Business Transfers

Circumstances may arise where, whether for strategic or other business reasons, we may sell, transfer or otherwise disclose some or all of our assets, including your information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.

Consent and Disclosure

We may share your information for purposes disclosed to you and with your consent.

Without limiting the foregoing, in our sole discretion, we may share information which does not identify you or de-identified information about you with third parties or affiliates for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we share your information, please see the section entitled “Your Rights and Choices” below.

INFORMATION SECURITY AND STORAGE

All information collected via information request forms or contact us emails is only used to respond to that inquiry. Once collected, we will store your information for a reasonable time for record-keeping purposes and promotional marketing efforts.

All Account Holder information collected is maintained in a password-protected environment. This information is used for client/customer service, media delivery, contact, billing-payables and receivables and/or other reporting purposes.

We retain information for use to more effectively match advertisements and website content to your interests for up to 60 days from the users last interaction with our Advertising Technology Platform(s) and for data analysis, audits, record keeping, and contractual compliance purposes for up to two years. This data includes, but is not limited to, IP address, content viewed, ad interaction, interaction with other advertiser websites, browser type, Internet Service Provider, the time/date of the visit to our websites, the computer’s operating system (e.g., Windows XP), search terms used and other click and browsing behavior.

SECURITY

We use industry standard practices to safeguard the confidentiality of information and treats data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company.

COMPLIANCE WITH THE NETWORK ADVERTISING INITIATIVE

Inuvo is a member of the Network Advertising Initiative (NAI) and follows the NAI’s Code of Conduct. Inuvo will sometimes use third-party data providers to complement its product offerings, and some of these companies are also fellow members of the NAI. For more information on the NAI, or to opt out of behavioral targeting delivered by NAI member companies, please visit www.networkadvertising.org.

Inuvo does not engage in retargeting campaigns that market prescription drugs. However, Inuvo may offer retargeting services for consumer health products that do not require a prescription. Examples of where retargeting might be offered include certain health categories such as fitness equipment, calorie counters, etc.

TRUSTe

Inuvo is a licensee of the TRUSTe Ads Program. TRUSTe is an independent organization with the mission to build a user’s trust and confidence in the Internet by promoting the use of fair information practices.

If you have any questions or concerns regarding this statement, you should first contact Inuvo using the contact information provided at the bottom of this page. If you do not receive acknowledgment of your inquiry or your inquiry has not been addressed to your satisfaction, please contact TRUSTe by visiting the following site: https://feedback-form.truste.com/watchdog/request. TRUSTe will function as a liaison with Inuvo to help resolve your concerns.

YOUR RIGHTS AND CHOICES

Opt-Out Or Update Your Information

As an Account Holder, you will only receive email communications from us for business administration purposes, including website and platform service updates. Any promotional emails you may receive will have an opt-out option within the footer of the email. If you opt-out, you will be removed from the promotional email list, however, as an Account Holder, you will still receive any/all business administration emails applicable to your account. As an Account Holder, you can update your information by contacting your account representative.

If you have voluntarily submitted your information via one of our websites through an information request form, newsletter sign up, or contact us email, then you may be receiving promotional marketing communications from Inuvo.

At any time, you can unsubscribe directly from any of these communications by following the opt-out instructions included within the footer of the communication received.

Opt-Out • Opt-Out Of Inuvo Interest Based Advertising

If you would like to opt-out of Inuvo Interest Based Advertising, please click on this link and click on the “Opt out” button. Upon clicking “Opt out,” Inuvo will place an opt-out cookie on your browser. The opt-out cookie means you will not be retargeted by ads served through Inuvo’s Advertising Technology Platform. If You delete, block or otherwise restrict cookies, or if you use a different computer, mobile device or Internet browser, you may need to renew this opt-out choice. However, if you do choose to opt-in, Inuvo will delete the opt-out cookie and you may again be retargeted with relevant advertisement based on your visits to websites of our advertising clients.

Opt-Out • Mobile Application Opt-Out

Mobile devices allow users to opt-out of the collection of usage information within their mobile apps. You can choose to opt-out in your device settings by selecting “Opt out of Interest-Based Ads” on Android devices and “Limit Ad Tracking” on iOS devices.

INFORMATION RELATED TO CHILDREN

Our products and services are designated for a business audiences, and those that are 21 years of age or older. We do not knowingly collect data from children under the age of 13. If we are made aware that we have received data from anyone under the age of 13, we will take reasonable action to remove that information from our records.

CALIFORNIA DATA PRIVACY RIGHTS

Under California Civil Code Section 1798.83, which is also known as the “Shine The Light” law, users who are California residents may request from us a list of the Personal Information (if any) that we have disclosed to third parties for direct marketing purposes during in the preceding calendar year, this includes the names and addresses of such third parties. Requests may be made only one time per year. These requests are free of charge. To make a request, please contact us at [email protected] and note that we are not able to accept requests through the telephone, mail or by facsimile. We cannot be responsible for notices that are not labeled or sent properly or that do not have complete information. In the body of such request, you must put the statement “Your California Privacy Rights”, as well as your name, street address, city, state and zip code and you must provide enough information for us to determine if this applies to you. Additionally, you must attest to the fact that you are a California resident and provide a current California address.

If you are a resident of California, you have certain additional rights under the California Consumer Privacy Act of 2018 (CCPA), including the right:

• to access all data we collect about you;
• to opt-out of our sale of any of the information we collect about you to third parties;
• to have us delete any personal data (as defined under the CCPA) that we have collected about you;
• to know the categories of third parties to which we have sold data about you; and
• to know the reason we have collected data about you (as is described in our Terms).

The request for information can be sent to us at the following address:

Address 1:

Inuvo, Inc.

500 President Clinton Avenue

Suite 300

Little Rock AR 72201

Attn: Privacy Officer

Address 2:

[email protected]

or you may call our toll-free number at (800) 583-1560.

You have the right to make or obtain one transportable copy, no more than twice in a twelve-month period, of your personal information that we have collected in the period that is 12 months prior to the request date.

When you assert your right to request information, you must confirm that you are a resident of the State of California. We reserve the right to request that you provide further evidence as a resident of California before acting on your request.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. Any request you submit to us is subject to an identification and residency verification process and must (i) provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and (ii) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We will respond to your request within 45 days and will include the categories of third parties to which we have sold data about you. For more information on why we have collected data about you, please see the rest of this Privacy Policy and our Terms.

To opt-out of this site selling any of the information it collects about you to third parties and to delete all such information, we offer an “Opt-Out” Option, which can be accessed via the following page:

Opt Out

USERS FROM OUTSIDE THE UNITED STATES

Visitors to our websites from outside the United States will have their data transferred to and stored in our servers in the U.S. By using our websites, international users are consenting to our use and collection of their data as described herein.

The EU General Data Protection Regulation (GDPR)

Effective May 25, 2018, a new data privacy law known as the EU General Data Protection Regulation (the “GDPR”) will be in effect through the EEA, Switzerland, and the UK. The GDPR requires us to provide users in the EEA, Switzerland or the UK with certain information about the processing of their “Personal Data.” “Personal Data” is a term used under the GDPR that means, generally, data that identifies or can identify a particular unique user or device – for instance, names, addresses, cookie identifiers, precise location data, and biometric data.

Legal Basis for Processing Personal Data

The legal grounds for us processing your Personal Data for the purposes set out in this Privacy Policy will typically be because:

• You provided your consent. On certain occasions, we rely on the consent of the individual to process Personal Data (for example, when the user inputs personal information into our websites). We may choose to obtain consent in other cases as well, in which case we will adhere to applicable laws relating to such consent and its withdrawal;
• The processing is in our legitimate interest. In some cases, we rely on legitimate interest as a legal basis for processing Personal Data, in order to provide our and/or other data controllers’ services. We also rely on legitimate interest when we use Personal Data to maintain the security of our services, such as to detect fraud or to ensure that bugs are detected and fixed;
• Contractual relationships. Sometimes, we process certain data as necessary under a contractual relationship we have (such as our customer records and contact information);
• Legal obligations. Finally, some processing of data may be necessary for us to comply with our legal or regulatory obligations.

Transfers of Personal Data

We are based in the US and the information we is processed on our servers in the US and other jurisdictions. When we transfer Personal Data outside of the EEA, Switzerland, or the UK, we take steps to ensure appropriate safeguards are in place to protect your Personal Data.

Your Rights as a Data Subject

The GDPR provides you with the right to access, rectify, or erase any personal data we have collected about you through the operation of our business. You also have the right to data portability and the right to restrict or object to our processing of personal data we have collected about you through the operation of our business. In addition, you have the right to ask us not to process your personal data (or provide it to third parties to process) for marketing purposes or purposes materially different than for which it was originally collected or subsequently authorized by you. You may withdraw your consent at any time for any data processing we do based on consent you have provided to us.

To exercise any of these rights, contact us as set forth in the section entitled “Contact Us” below and specify which right you intend to exercise. We will respond to your request within 30 days. We may require additional information from you to allow us to confirm your identity. Further, if we are processing your information on behalf of one of our clients, we will refer you to that client, and will support them to the extent required by applicable law in responding to your request. Please note that we store information as necessary to fulfil the purposes for which it was collected, and may continue to retain and use the information even after a data subject request for purposes of our legitimate interests, including as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

If you have any issues with our compliance, you have the right to lodge a complaint with a European supervisory authority.

Data Controller and a Data Processor

EU data protection law makes a distinction between organizations that process Personal Data for their own purposes (known as “data controllers”) and organizations that process Personal Data on behalf of other organizations (known as “data processors”). If you have a question or complaint about how your Personal Data is handled, we encourage you to direct your inquiry to the relevant data controller, since data controllers hold primary responsibility for your Personal Data.

We may act as either a data controller or a data processor in handling your Personal Data, depending on the precise circumstances. For instance, for Personal Data that we collect from Account Holders, we are a data controller. But when we handle Personal Data strictly on behalf of our Publishers in order to provide our services to them we are a data processor. Thus, for instance, if you have questions about data that is collected and used primarily by Publishers you should contact those Publishers directly regarding questions about the Personal Data they handle and control.

Questions or Concerns

If you are a resident of the EEA, Switzerland, or the UK and have concerns regarding this Privacy Policy, you may contact our privacy officer by email at [email protected] or mailing the following address:

Inuvo, Inc.

500 President Clinton Avenue

Suite 300

Little Rock AR 72201

Attn: Privacy Officer

RIGHT TO CHANGE POLICY

We reserve the right to modify this privacy statement at any time, so please review it frequently.

CONTACT US

If you have questions about our privacy policy, please contact us at [email protected] or by mail at:

Inuvo, Inc. Attn: Marketing and Communications, 500 President Clinton Ave, Suite 300, Little Rock, AR 72201